About MED

Manuel Essl Design is an Austrian fashion brand founded in 2015 which stands for ”Love For Details“ and unifies High Fashion & Streetwear with joyful prints, fabrics & metallic details.

Apart from womenswear MED offers accessories for women, men & home – all true to our mood: glamourous, bold, sustainable & vegan.

Photo: Manuel Essl; Model: Sabrina; Editorial for CANDyMAG



All our garments* & bags are manufactured in Austria/Graz, our printed fabrics come from Germany and for the harberdashery we only trust in supplier who stand for quality.

*except of T-Shirts & Pullover which we receive from our German supplier & customize in Graz.


You can find the love for details in our complete philosophy: from our unique fabrics to our production, our studio design and the packaging of the consignments we give our very best to make the customer feel like a super special customer.


We always aim for increasing our brand awareness. Via “our story” below you can find out more about our journey & most successful campaigns.

Our Story

  • 2021/01 - Winner of the "Austrian Fashion Brand of the Year" Award by Prestige Awards (Prestige Awards)

  • 2020/10 - launch of the bag collection exclusively designed for Kastner & Öhler (on Instagram)
    • 2019/03 - awarded the "Fashion Award" for best young designer at the Fürstenfeld Fashion Week (read on)
    • 2019/03 - Pop Up Store at Kastner & Öhler Fürstenfeld as part of the Fürstenfeld Fashion Week (on Instagram)
    • 2019/03 - economy mission to Seoul Fashion Week. Introduction of MED to the Asian market (read on)
    • 2019/03 - editorial shoot in Seoul, Korea (see the Editorial)
    • 2019/04 - listing at the renowned Modehaus Roth in Fürstenfeld (read on)
    • 2019/07 - editorial shoot for MQ Vienna Fashion Week.19 (see the Editorial)
    • 2019/09 - debut fashion show at MQ Vienna Fashion Week.19 (see the Fashion Show)
    • 2019/09 - editorial shoot with the Austria's Next Topmodel candidates Julia & Valentina (see the Editorial)
    • 2019/11 - editorial shoot in Amsterdam (see the Editorial)

    • 2018/04 - editorial feature for "ELEGANT" magazine (see the Editorial)
    • 2018/05 - fashion show at the renowned clubbing "Sky Lounge Club" in Graz (on Instagram)
    • 2018/06 - launch of the fourth collection "Look Into Space" at the Designmonat Graz (on Instagram)
    • 2018/09 - launch of the fifth collection "Rich In Velvet" at the "Sky Lounge Clubbing" in Graz (on Instagram)
    • 2018/10 - shoot for the #AustrianFashionGreetsTurkey event at the Austrian Consulate in Istanbul (see the Shoot)
    • 2018/11 - fashion show as part of the #AustrianFashionGreetsTurkey event at the Austrian Consulate in Istanbul (see the Fashion Show)
    • 2018/11 - editorial feature for "ELEGANT" magazine (see the Editorial)
    • 2018/12 - editorial feature for "FADDY" magazine (see the Editorial)

    • 2017/05 - editorial feature for „PUMP" magazine (see the Editorial)
    • 2017/05 - Emmelie De Forest wears MANUEL ESSL DESIGN on stage at the Eurovision Song Contest in Kyiv (on Instagram)
    • 2017/06 - moving to the city centre of Graz with the MED STUDIO (on Instagram)
    • 2017/07 - first magazine cover & editorial feature for „IntElegance" magazine (see the Editorial)
    • 2017/07 - judge at the "Kleine Zeitung Sommeraktion" (on Instagram)
    • 2017/12 - first radio appearance at RockFM (on Instagram)

    • 2016/03 - first boutique listing at "Reync & Schoene" in Graz (on Instagram)
    • 2016/04 - live appearance at "Heute Leben" on Austrian TV channel ORF2 - 207.000 people watching (watch the video)
    • 2016/05 - editorial feature for "ELEGANT" magazine (see the Editorial)
    • 2016/07 - opening of the first MED Studio in Graz Umgebung (on Instagram)
    • 2016/07 - launch of the second collection "SEA" on the MED Online Shop (on Instagram)
    • 2016/08 - premiere fashion show at the Denzel BMW golf tournaments evening program (on Instagram)
    • 2016/11 - launch of the third collection "MEDley" on the MED Online Shop & at Reync & Schoene (on Instagram)

    • 2015/09 - MANUEL ESSL DESIGN was founded (on Instagram)
      - launch of the first collection "ROSES NEVER FADE" in the MED Online Shop (on Instagram)


    Fashion Brand of the Year

    winner of the "Fashion Brand of the Year" award by Austrian Prestige Awards (Jan., 2021)

    Fashion Award for
    "Best Young Designer"

    winner of the Fashion Award for the "Best Young Designer" at Fürstenfeld Fashion Week (Mar., 2019)

    Visit Us!

    Discover our collections & take a look behind the needle at our MED STUDIO. Find us at Münzgrabenstraße 5, 8010 Graz, Austria.

    opening hours:
    Tue-Fri:  9-12 & 13-18
    Saturday:  10-14

    Find out more

    Where else can you find MED?

    ...besides the MED Studio you can find MANUEL ESSL DESIGN at selected retailers.

    You are running a boutique & are interested in adding MANUEL ESSL DESIGN to your range?

    We look forward to hear from you!

    Mode Roth

    at Modehaus Roth in Fürstenfeld you can find a current selection of the MED collections.

    Hauptpl. 2, 8280 Fürstenfeld

    Kastner & Öhler

    at Kastner & Öhler in Innsbruck as well as online you can find a collection of clutches which was exclusively designed for K&Ö.

    Maria-Theresien-Straße 31, 6020 Innsbruck

    Not Another Concept Store

    at Not Another in Vienna you can find selected MN-Masks from MANUEL ESSL DESIGN.

    Kärntner Ring 5-7, 1010 Wien



    Stay In Touch

    Trade Alert - Delivering the latest product trends and industry news straight to your inbox.